I’m a fan of Peroni, not just to drink the beer, but as a brand, it has become a pretty cool icon brand, especially in the UK with its House of Peroni.
If you haven’t had a chance to experience a Peroni event, then you are in luck, as next week Peroni Nastro Azzurro will be transforming iconic east London venue, The Boiler House, into a stunning Italian Piazza as the The House of Peroni returns to London. The Residency will be open from 14th May – 10th June. I’ve been invited along, so a review will be coming shortly, but for those thinking of heading down here’s a bit more info…
The House of Peroni will feature a new host of talent including Michelin starred chef Accursio Craparo who will be creating his Sicilian inspired food for the first time in London. The House will feature multiple bars with Peroni infused cocktails created by award winning Italian molecular mixologist, Simone Caporale, Assistant Head Bartender at The Artesian Bar at The Langham Hotel. Noted set designer, Simon Costin, inspired by The Residency’s theme, La Piazza, will be curating the entire experience and transforming the Boiler House into a metropolitan garden teeming with food, drink, music and more. Guests will also able to see a stunning floral installation by rising natural sculptor Rebecca Louise Law who will bring the scents and smells of the Italian summer to East London.
So maybe see you there!