How do you advertise a luxury apartment…? Channel American Psycho


One London luxury apartment company decided that the way they were going to portray their flats was to show a ‘typical’ city worker lusting after status and luxury objects and fed up with his life…until he gets that luxury flat.

Well the ad has been compared to American Psycho the film which is about exactly that. It’s been ridiculed and the company has had to pull the ad.

I have to say, the PR team had a great response to the video: “We tried to do something a bit new and different from the typical property videos out there, but we accept that maybe we didn’t get it quite right with this one!”

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