The media’s role as the comic book saviour
A contributor on Quora explained that the resurgence of comic books was a two-step process. Firstly, it was the addition of science fiction into the superheroes of DC Comics, with their powers originating from science experiments gone wrong. The second step was the Marvel’s move to create superhero teams, like Fantastic Four, X-Men, and the Avengers. But if there was one factor that was accountable for the industry’s net worth of almost a billion dollars, it would be the media’s acceptance of the comic book, thus our immersion in this multi-media geek society, a coined termed by Mike Wellman of The Comic Bug.
When Marvel Studios began producing one superhero film after the other, the public began taking interest again in the comic book’s original form. X-Men has always reigned as the most popular comic franchise since Stan Lee first came up with the idea in 1963, and its film adaptations heightened comic book sales as they prevail as movie blockbusters. Wall St. Cheat Sheet explains that sales peaked in 2005 with the release of X2: X-Men United, estimating total sales of 7.3 million. X-Men: Days of Future Past is suspected to have earned over $302 million, which may further boost sales of the monthly editions.
Digital versions of the graphic novels also contributed to the resurrection of the comic book. The Marvel Comics App contains over 3,500 issues and features spotlight updates, weekly freebies and others. The operator of mobile casino pocket fruity, Gaming Realms, estimates that social gaming will be worth $4 billion in 2015, and with the success of the industry it was deemed necessary for Marvel Comics to release a few mobile gaming apps to connect members from the comic book community worldwide. Games like Marvel: Avengers Alliance will surely garner greater appreciation for the magazines filled with the characters that we have all grown to love.
Although commentators of a Comicsbeat.com article share the opinion that comic book industry has peaked, statistics reveal that these monthly pamphlets are a force to be reckoned with.