Perrier, the delicious sparkling water brand recently ran a campaign called The Perrier Look to find the most stylish Londoner – sadly it wasn’t me, I wasn’t in town that day 😉
The finalists were put to the test when their style was judged by an expert judging panel including Stylist Magazine’s Fashion Director Alexandra Fullerton and fashion designer and blogger Diana Kakkar.
The winner is Clara Aseniero, a university student with a refreshing style. Clara was chosen for her quirky and original style which embraces fashion and stays effortlessly cool.
The campaign saw Style Scout Diana Kakkar scour the streets of Soho and Shoreditch for quirky, colourful and original trendsetters with the perfect Perrier Look. Nearly 500 images were shared on The Perrier Look on Facebook and over 8,600 fans voted for their favourite. The judging panel selected the winner from the top 10.
As winner of The Perrier Look, Clara received a trip to the ultimate fashion capital, Paris, with £500 spending money. Those voting also entered a prize draw to win fashion vouchers.