Beefeater Gin has been running a campaign The Beefeater #MyLondon Film Fest, where independent, amateur filmmakers were asked to create a short film that celebrated the unique spirit of the capital, and featured one of London’s leading bartenders and a gin-based cocktail. Six finalists were named during the course of the competition, with each being given a £2,000 prize and a chance to win the overall title.
The winning short was revealed on Tuesday night last week at a judging event at the Roxy Bar and Screen, of which I was lucky enough to be invited along to. The winning director, Jamie Sims, was praised by the judging panel, which included acclaimed British director Paul Andrew Williams and Movie Show film critic James King, for his “fun and quirky” film, Unhappy Hour.
Jamie Sims held off strong competition from more than 30 other contenders to win the grand prize of £5,000 worth of filming equipment.
After being proclaimed winner, Jamie said: “I am thrilled to have won the Beefeater #MyLondon Film Fest, as it presented a real challenge and allowed me to really express my creativity. London is a great source of inspiration and I hope Unhappy Hour will be enjoyed by both Londoners and Beefeater gin fans around the world.”
JC Iglesias, International Brand Director for Beefeater gin, comments: “The Beefeater #MyLondon Film Fest has attracted some real talent and showcased films that captured both the essence of London and Beefeater’s spirit. It was inspiring to see such great skill and passion displayed during the competition, but Jamie’s film really stood out and we congratulate him for his outstanding work. We look forward to continuing to seek new and innovative ways that allow us to celebrate our London heritage.”
Consistently inspiring consumers through the celebration of its links to contemporary London, in 2012 Beefeater also launched the #MyLondon photography competition, which tasked entrants with submitting photos that captured the spirit of London to win a chance for their image to be featured on a limited edition bottle of Beefeater gin. The first impression of the new bottle was revealed in November 2012, with a giant, animated, laser-projection that lit up Covent Garden in London.